Wednesday, July 20, 2005

Portfolio Center

survival
apprentice
bluegrass
sallow
forage



Yesterday, I tripped over to Portfolio Center (Atlanta) to address the current clutch of young, soon-to-be wannabes – apprentices all of popular culture, serrations on the leading edge of the communications arts version of phaedrus' knife. It was energizing. They are the yet untarnished and unvarnished, and at least for now, wide open with possibility and those fresh ways of communicating with a population that is decidedly less intelligent than they give it credit for being. I listened to their hopes and dreams, questions and opinions. Drank that stuff in like a cool stout on a fall day.

Fresh.

I enjoy rambling through PC. It really hasn't changed much in the 7 or 8 years I've been gone. Even the students seem the same - all hungry-jivey-intense with sallow faces from hours bathed in the cool glow of their Macs, all of them in some way desperate (in the hip sort of way you can be desperate without showing desperation) to fill that one need Maslow left off his survival matrix - the need to create. The school, as always liberally peppered with excellent work – print advertising concepts, illustrations, cartoons, nudes, radio scripts, package design solutions, photographs, brochures, posters, floors littered with singularly designed chairs - is a jangling-bluegrass/jazzy-Pollock-technofreakadelic-cognoscenti experience. If you have an opportunity to visit, you should. Go there. Forage. Let your mind fill those spaces that were hungry even when you couldn't feel hunger, just a nagging back-of-the-brain pit like you need a cigarette or drink or hit of something.

Fresh.

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